๐๐๐ญ๐ญ๐จ๐ฅ ๐ ๐ข๐ง๐๐ ๐.๐ ๐๐ซ๐จ๐ซ๐๐ฌ ๐๐ฎ๐ฉ๐๐๐ฌ ๐๐ฒ ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐ง ๐๐ฉ๐ฉ๐๐ฅ๐ฅ๐๐ญ๐ ๐๐ซ๐ข๐๐ฎ๐ง๐๐ฅ:
The Competition Commission, on a compliant against a company named, Rackit Benckiser, imposed 30 million rupees fine for deceptive marketing/advertisement. The company used to advertise its product ‘Dettol’ soap with the claim that it kills 99.99 percent. The same claim was conspicuous on the advertisement. This was not a true claim. Rather it was meant to attract the attention of the customers to its product to buy it. This kind of practice amounts to deceive and mislead the customers, which is called deceptive marketing practices. The law does not allow this practice. The Competition Commission has the mandate to curb such practice.
The decision of the Commission was appealed against in the Competition Appellate Tribunal wherein the Competition Commission was successfully represented by our partner, Mr. Umer Ijaz Gilani, Advocate Supreme Court. The only relief secured by the appellant company was reduction in the fine up to 15 million. The fine was reduced from 30 to 15 million. But the decision was not set aside.
Rackit Benckiser Vs CCP
